Several years ago, a cleaning contractor in Northern California took some time off in December to evaluate his business. The business had grown during the course of the year, but he became concerned about the types of accounts that he seemed to be adding to his client roster. The bulk of the new clients were small accounts, usually serviced once or twice per week at most. Only two new clients—both fairly large facilities—were being serviced five nights per week.
In today’s high-tech world, having a website is a necessity for any business—big or small—and building service contracting is no different. Outside of providing the relevant contact information for your business, a website’s primary value is as a marketing vehicle. Given this, it’s vital that you’re able to get as many people as possible to view— and engage with—your site.
Frank Trevisani has been in the building service contracting industry for more than 35 years, and during that time, he has seen and done it all: “I’ve worked for] large BSCs, ran a jan/san distributor and was a national account person for a large equipment manufacturer. In short, I wrecked a lot of restroom fixtures and have run auto-scrubbers through walls!”