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How Online Universities are Changing the Game for BSCs

Written by  Sam Burroughs

One of the challenges BSCs may find themselves facing is how to aggregate the best mix of corporate-approved training material and standardized, reliable educational industry material.

Corporate universities have been an increasingly popular way for companies to provide those resources. Over 4,000 of them exist worldwide, according to an article in the Harvard Business Review, and the number is rapidly growing.

This pattern illustrates an increasing dedication to investing in training, which is particularly important for BSCs who tend to deal with high volumes of employees.

The benefits of this model of education and training are quantifiable. Research that looked at over 4,300 executives globally showed that those who seriously invested in training and education had higher returns for shareholders, according to research conducted by the Boston Consulting Group (BCG). Investing in this training also created a labor force that excelled above industry averages. Having official company resources available online created an overall better work force.

Strong training and education has shown to translate into increased revenue. These corporate universities have tapped into the hearts and minds of their employees. Using easy-to-access internet modules and educational online portals, corporate universities can provide a library of easily accessible educational materials that employees can consume when it is most convenient for them. Online access to training materials and educational information means that high industry standards are achievable for every type of employee.

The Basics

The research done by BCG also uncovered some of the key aspects to a successful corporate university.

The very first stepping stone is identifying objectives of the material. What do you want your employees to know? How can you gather targeted educational content to create a more productive labor force? Having a clear focus and set goals will help you get the most out of your investment into these resources.

Each layer of material should have a target audience. BCG made a list that included senior executives, managers and leaders, employees and external parties. For each tier, your training materials will be different. The content you aggregate for educational purposes will also vary.

With these goals in mind, you can focus on content. Strategies and values, leadership, personal competencies, technical and functional skills and basic skills were all tiers found effective through this research.

Next is how you deliver the material. E-learning and other web platforms are what can provide the most effective delivery of the material. The flexibility of this method of training and educating is one of the greatest assets of these corporate university models.

The Best for BSCs

According to the article in the Harvard Business Review, this model of training and educating is specifically beneficial in the market for commercial cleaning where turnover is high and businesses are generally small and lacking in extensive resources. A good example of successful, interactive and informative corporate universities comes from P&G Professional.

P&G Professional University gives their employees free online content that includes access to thoughts from experts, the best products available and tips on cleaning techniques. This access and wealth of information will help keep employees updated on all they need to know to perform their job well.

Another advantage of this information is its benefit to the clients. Providing this service to employees allows them to be knowledgeable when clients inquire about products and services. It may also give clients and consumers an opportunity to learn more about your services and products online.

Aggregating content and developing on-line training material can happen at any level. Suggested readings, current events, relevant articles and research, and company approved tips and techniques can all help standardize your service and continually advance it.


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