Social networks dominate the internet in a big way: 80 percent of Americans use a social network and 23 percent of all time spent online is spent on a social networking site. With these numbers growing all the time, businesses without a social media presence are left behind. Social media has already become prevalent in many industries, including human resource, legal work, and an array of small businesses. The direct communication these sites offer to potential customers is invaluable and should not be overlooked by BSCs as a means of getting and retaining clients, employees, and professional relationships. The task of creating an online presence may seem daunting, but the benefits far outweigh the cost, which, for most sites, is nothing but your time. A professional presence on social media sites presents the qualifications of your company in a way that demonstrates to customers that your company is forward-thinking and willing to adapt in order to rise to new challenges.
Facebook, at last count, has more than 800 million active users. Nowhere else on the internet can you find such an enormous pool of people, which is what makes it such a good place to connect with your community and your customers. Facebook offers a few different ways to build your company’s. One option, Facebook “Pages” offer a space for businesses to share information about themselves and the services they provide, as well as a unique forum for interacting with customers and clients, who can leave feedback or ask questions when logged in to their Facebook profiles. Here, your business can post status updates informing customers of news or providing updates about the company in general.
Once you have developed an audience of fans, they will be notified of updates to your page—yet another opportunity to get your message out there for free. Frequent updates with engaging content are your best bet to keep people coming to and looking at your page. Facebook’s former head of marketing said that the business pages that gained the largest following featured frequent updates with pictures of people. A daily presence that reinforces the experience you have in your field and the connection you have with your community is best.
In addition to creating a page for your business, you can also place a Facebook ad. Unlike pages, Facebook ads are a paid service, but o ne of the benefits is that they are pay-per-click, meaning that you’ll only be paying for those people who actually bother to click on your ad. Another benefit of Facebook ads is the ability to target your market. When placing an ad, Facebook gives you many options for reaching your target audience through an array of demographic data. You will need to provide certain details about the posting, such as target age and location, and also some keywords relating to the posting. All these options might tempt a poster to make their target audience very specific, but remember that the goal is to reach as many people as possible. Keep it related, but also open, in order to have the best chance of a successful customer recruitment experience.
E Twitter is another popular social media website that has rapidly gained both users and media attention over the past few years. It boasts around 300 million active users, who share their thoughts in short posts, always under 140 characters. A company twitter account is a great place to educate potential candidates about your business and what you do as a company. When creating an account, try to secure a name that is professional, and close to your company’s name or related to the services you provide. If possible, include your location or an abbreviated version of your location to help orient followers as to where you’re based. In your bio, highlight a few unique features of your company and provide a link to your website. Try to post a few times a week with messages that don’t sound like they were generated by computer software. If another Twitter user interacts with you, reply to them in a personal, causal tone that suggests you are a real person who cares about their opinion and wants to make their experience with your company as pleasant as possible.
Other social media sites designed specifically for professionals can be also useful for expanding your business. LinkedIn is devoted entirely to professional networking and boasts a user base of 135 million. This site is great for recruiting new employees and young professionals with experience in your field, who also have a good knowledge of social media. With its focus on networking, LinkedIn is useful for generally receiving more exposure in a new environment. You can link to your employees on your page and gain exposure within their networks and the networks of their references.
One of the best features of social media sites is their portability. All of the sites mentioned in this article have apps available for your smartphone, and even if you don’t have a smartphone yet, they still support appfree mobile posting. You can interact with your clients and potential customers at any time, whether you are in the office or in the field, leading to a reputation for accessibility. Building relationships with clients and your community over the internet is crucial in today’s world with the number of people on these types of sites. Successful businesses without a social media presence can easily lose their advantage to companies who are adapting social media tools as a method for them to establish themselves and further their relationships with their customer base. Creating an account on one or more of these social networking sites can make a difference for your business and give it exposure to a whole new group of clients you would have had trouble reaching otherwise.