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The Exclusive Magazine for the Building Service Contracting Industry Since 1981
Seize the Moment: Marketing Your Company Using Google’s ZMOT Strategy

Google's Zero Moment of Truth (ZMOT) is when a potential buyer picks up his or her laptop, smartphone, desktop computer, or tablet and starts searching for products and services. They educate themselves about their various options, which companies offer those options, and which business is most informative in their purchase decision.

Navigating the Cloud: Selecting the Right Mobile Device for your Business Needs

The cloud provides an interactive online database that you can access via a mobile device like a smart phone, laptop, or tablet. This technology allows you to immediately gather the information you need to solve a customer's problem before you forget any of the details.

The Realities of Social Media for BSCs: Get Started Now-or Get Left Behind

As much as the industry has changed, many cleaning contractors find that the old-fashioned way of marketing—making cold calls, often by walking into facilities they wish to clean—is still an effective way to secure new customers. However, many cleaning contractors do not like this or any type of cold calling, and many more simply do not have the time to do it.


Equipment and Green Cleaning

If you have been in the cleaning industry for any length of time you have probably heard the term “cleaning green” roughly a million times. Today, the word “green” has changed colors and become little more than white noise. It seems that everyone is labeling everything they possibly can as “green” in a race to market products to the industry.

Branching Out Requires Much Research and Drive

Adding a second location could be just the right move to elevate your company to the next level. But if you don’t do the proper research, you could end up hemorrhaging your main office with disastrous results.

One of the most common misunderstandings cleaners have when cleaning carpets is the role of the carpet extractor. Many cleaners regard it as a magic machine that can be run over carpet to remove soil without any real regard to what is actually taking place where the solution meets the fiber. As a result, many are left with carpets that look almost worse after cleaning.

Paper Product Innovations: Focus On the Environment

These days, there are a number of new paper products on the market for building service contractors, which have hygiene and the environment at the top of their list of priorities.

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