Many things change: economies, competition, customers’ needs and desires. What does remain constant is that the best way to generate new business, especially in a tough economy, is to service your existing customers well.

BSCAI Affinity Partners provide custom-tailored marketing solutions at exclusive BSCAI member prices.

With the “Fiscal Cliff” looming, what—if anything—should small businesses be doing to prepare? Investing in marketing and publicity right now can actually help you save money if and when we go over the edge in 2013.

MAUMEE, OH. — NOVEMBER 20, 2012 — Spartan Chemical Company, a recognized leader in the formulation and manufacture of sustainable cleaning and sanitation solutions for the institutional and industrial market, today announced the appointment of Cali Sartor as director of marketing, effective October 29, 2012.

Did you know that websites that include videos on their homepage are 53-percent more likely to show up on the first page of Google searches? Did you know that customers who watch video of products and services on websites are 85-percent more likely to make a purchase? Here are five ways to make videos a valuable part of your online marketing efforts.

“Social Media doesn’t work! It will never match print advertising and marketing in the building services industry.”

That was me about a year ago. When the social media craze first hit and Facebook and Twitter were being mentioned everywhere, I shrugged off the technology as childish and pointless. In fact, I didn’t even have a Facebook page until my wife insisted I stop being an “old man” and get one.