Whether you are an established business owner or just starting out as a new Building Service Contractor (BSC), growing your business is probably one of your New Year’s Resolutions. While you attend to the daily grind of running your business and running it well, don’t forget to look up. Be a part of the community that supports your company and give back to a cause that is important to your employees and to you.

Essentially, it was luck that got me started in the professional cleaning industry. By this I mean that some janitorial accounts simply fell into my lap. In my early twenties, I met the manager of a shipping company that was looking for someone to clean its new offices…and hired me.

In today’s high-tech world, having a website is a necessity for any business—big or small—and building service contracting is no different. Outside of providing the relevant contact information for your business, a website’s primary value is as a marketing vehicle. Given this, it’s vital that you’re able to get as many people as possible to view— and engage with—your site.

Take advantage of the marketing opportunities offered by mobile-phone technology.

There has never been a better time to use digital photography to sell your services. One look at a “before and after” photo of a renovated floor, the removal of grime from behind a toilet bowl, or the first pass with a carpet extractor can quickly sell a prospect on the advantages of doing business with your company.

Establish yourself as a subject matter expert using the Internet