Back in 1923, Alfred Richter, who founded what was then known as the National Sanitary Supply Association, said the reason he formed the organization was to provide a meeting place of successful distributors, drawn from various metropolitan cities, [which allows them to] exchange ideas that would be beneficial to all. Now known as ISSA, the International Sanitary and Supply Association continues to provide an annual gathering place for JanSan distributors.
No strategy = no plan. No plan = burning precious marketing dollars. So what is missing in the equation? You guessed it: a marketing strategy. Think of a marketing strategy like a game of chess. Sure, you could just move the pieces randomly, but in order to be competitive you need to be thinking two or three steps ahead, if not more. In other words, you need a plan of attack.
What began as a part-time custodial job while attending college, has matured into a lifelong vocation for Matthew Dunbar, Manager of Custodial and Grounds for the Cedar Rapids Community School District, (CRCSD). In this role, Dunbar directs custodian janitor operations for the second largest school district in Iowa; overseeing one hundred-fifteen building engineers and custodians spread out amongst thirty-three facilities.