One of the greatest benefits of continual technological innovation is the amount of information and the ease of access to it. For BSCs, working in an industry with high turnover means that we continually have to find ways to provide employees access to essential training and educational materials. This is one of the key ways to keep a multitude of employees up to date and in tip-top shape.
1. Plan before you go: Discuss with your team what products are needed to complement the arsenal of items that you have to combat dirt. 2. Prioritize the list of items before you go: This will help you stay focused during the show. You may wish to develop a top ten list of the most important products that you wish to see.
Back in 1923, Alfred Richter, who founded what was then known as the National Sanitary Supply Association, said the reason he formed the organization was to provide a meeting place of successful distributors, drawn from various metropolitan cities, [which allows them to] exchange ideas that would be beneficial to all. Now known as ISSA, the International Sanitary and Supply Association continues to provide an annual gathering place for JanSan distributors.
No strategy = no plan. No plan = burning precious marketing dollars. So what is missing in the equation? You guessed it: a marketing strategy. Think of a marketing strategy like a game of chess. Sure, you could just move the pieces randomly, but in order to be competitive you need to be thinking two or three steps ahead, if not more. In other words, you need a plan of attack.
