Webster’s dictionary defines consultant as "a person that provides professional and/or expert advice." Therefore, if you use the services of a lawyer or a CPA, you are already using consultants. Each, of course, provide cost-effective service that the individual entrepreneur growing a small company is not likely to be able to provide internally.
AFTER 45-PLUS YEARS IN THE BUILDING SERVICE contracting business, one of the questions I get asked most is, “How can I secure the good customers?” This is a universal problem, especially for emerging companies attempting to compete in the market against larger and many times better-known companies. To complicate the issue, most of the time, we are attempting to compete with a very limited or sometimes non-existent budget.