As the saying goes, "There is no business like show business.” And as every building maintenance contractor can and will testify, that is especially true for the seasonal vagaries of snow removal. When the weather is your master you have the toughest boss in the world. Seasons can be mild and gross sales even milder. But, you never know when Mother Nature will throw in the statistically unlikely and literally bury you in work.
Several years ago, a cleaning contractor in Northern California took some time off in December to evaluate his business. The business had grown during the course of the year, but he became concerned about the types of accounts that he seemed to be adding to his client roster. The bulk of the new clients were small accounts, usually serviced once or twice per week at most. Only two new clients—both fairly large facilities—were being serviced five nights per week.
In today’s high-tech world, having a website is a necessity for any business—big or small—and building service contracting is no different. Outside of providing the relevant contact information for your business, a website’s primary value is as a marketing vehicle. Given this, it’s vital that you’re able to get as many people as possible to view— and engage with—your site.