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The Exclusive Magazine for the Building Service Contracting Industry Since 1981

Why Your Cold Calls Aren't Working

The truth is that many businesses still rely on cold calling as a means of generating sales leads and growing their accounts. But cold calling requires that you believe in its effectiveness. If you don’t, it probably won’t. This article looks at several beliefs that may undermine the success of cold calling and how to correct them.

Read More - http://www.inc.com/geoffrey-james/sales-why-your-cold-calls-arent-working.html

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