Accumulating fans is one thing, but keeping them engaged in a way that has quantifiable results is another. Worse, once you lose engagement, your EdgeRank score -- Facebook's algorithm for determining how content is featured in the News Feed – drops. As a result, your updates can languish, meaning less visibility and interaction with your page. That, in turn, leads to an even lower EdgeRank. The tips in this article can help you overcome poor engagement, increasing interaction with your page and beginning a cycle of greater and greater exposure for your brand’s page.