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Tuesday, 24 May 2016 09:09

Spartan Chemical Launches New Mobile-Ready Website - Adds Multimedia Content for Today’s B2B Purchaser

Written by Spartan Chemical Company, Inc.
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Spartan Website

Maumee, OH. – May 13, 2016 – Spartan Chemical Company, Inc., a recognized leader in the formulation and manufacture of sustainable cleaning and sanitation solutions for the industrial and institutional market, announced today the launch of their new website, spartanchemical.com.

In 2015, smartphones were emerging as one of the most popular devices used to search the internet. According to reports from eMarketer, globally speaking, mobile traffic is about 30% of all internet activity. Global Web Index found that smartphone usage to search the internet was up to 80%, with tablet usage at 47% and PC/Laptops holding strong at 91%. Spartan’s new website was produced to be responsive and optimized for all usage whether it be desktop, tablet or mobile device. Users will now be better served no matter how they access the site content.

In addition, according to recent studies done on B2B procurement, 94% of B2B buyers research online before purchasing a product. And 70% watch videos during their path to purchase.   Spartan’s website has been completely revamped to bring a brand new experience. A magnitude of multimedia content has been added to the new site enabling visitors to research product information by facility type (healthcare, university, brewery, etc.), solution (restroom care, hand hygiene, staff training, etc.) or a Spartan program, such as BrewCheck™, SanitationCheck®, and GroceryCheck™. The result is a B2B buyer experience that facilitates finding what they want and where to buy, the way that today’s customer expects.

“Since we only sell through distribution, the ultimate goal of our website is to drive business to our distributor partners, as well as increase brand awareness and customer affinity,” said John Swigart, President, Spartan Chemical Company. “With our new website, customers will find it easier than ever to find solutions to their cleaning challenges and how at Spartan, we make clean simple.”

For more information on Spartan programs, solutions and products visit www.spartanchemical.com.


About Spartan Chemical Company, Inc.

Spartan Chemical Company, Inc. has been a recognized leader in the formulation and manufacture of sustainable cleaning and sanitation solutions for the industrial and institutional market since 1956. A proud US employer, in Maumee, OH and sells both domestically and internationally through a selective network of distribution. Spartan’s chemical products and services are used in building service contractor, education, health care, food service and processing, lodging/hospitality, and industrial markets.

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