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Stretch Your Performance

Written by  Carolyn Cauthen

yoga and sustainable business

Yoga and sustainable business

Business sustainability isn’t a race to the finish line. It isn’t a competition to win more customers. It can’t even be compared to the Hare and the Tortoise saga, ‘slow and steady wins the race.’ In principle, there is no champion because the goal of sustainable business is…wait for it…the greater good.

That’s right, the winner of sustainable business is the world. The victor is a greener, greater earth for future generations. And a greener, greater world doesn’t happen with a single ESPN-worthy touchdown or hole-in-one.

Sustainable business never ends. It is a continual work in progress, a fine-tuning of business practices and contemplation of ways to increase efficiency and profits. Mmmm? Sounds just like yoga. No one wins. Just like the conversion to build a sustainable business, yoga too is a slightly different discipline and requires practice, focus, improvement, and continual modification.

The effectiveness of yoga and business sustainability alike, lies in the simplicity of process, the ability to evoke a sense of wholeness, balance and calm. One works on fine tuning their body in the present moment and then begins to open and strengthen through breath and movement and finally spirit. The practice models the organization that works on tweaking its business processes to find ways to increase proficiency.

Both yoga and sustainable business practices hone in on the elimination of negative waste. In that process both schools of thought are centered on the concept recognizing the value in renewal. In yoga, if a thought is negative or unproductive, exhale the idea like undesirable black coal. In business, if a product or byproduct is harmful or wasteful find a way to reuse it or recycle it.

By paying attention to the present and striving to make that condition better, yoga and sustainable business become focused on creating positive changes that unite us with our highest aspirations. Individually yoga creates focus and a conscious path of connectivity between breath, physical body, emotions and ultimately our mastery over our reactions to the pressure and conflicts of both life in the material world. Mastering yoga-like business concepts can change a corporation’s responses to competition, its customers and the community it serves. Bottom line? Bring to the world what you practice on the mat. When you feel good about yourself, your choices and your decisions, that positive energy translates throughout the rest of your life, your ability to be productive at work and your company’s effectiveness as a whole. Now that’s a win-win for everybody.

Comparative Focus





Meditation and mindfulness Positive ethical and economical mind-set
Reduce pain Eliminate waste
Create union of body, mind and spirit Serve customers and manage employees well, establish positive thinking and honor the diversity of people
Gain internal and external life energy Maximize profits and create a greener, enhanced world
Achieve spiritual awareness. Establish a solid ethical business foundation
Practice karma yoga Give to the community



carolyn couthens

Carolyn Cauthen is a former small business owner and is now a RYS 200 certified instructor. She is available for corporate events and retreats. Contact her This email address is being protected from spambots. You need JavaScript enabled to view it..





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