Social media is a unique marketing tool because it allows you to directly interact with your customers and potential customers. One area where social media interaction can be extremely effective is in communicating what steps your company is taking to “go green.”Services
When the subject of challenging cleaning situations comes up, I always think of the years that our company cleaned for the athletic department of a major southeastern university. The main sports were football in the fall, basketball in winter and baseball in the spring.Jim Sheehy
Due to the stagnant state of the economy and rising energy costs, BSCs should constantly be on the lookout for ways to save clients’ money through reduced energy consumption. One excellent way for BSCs to not only conserve energy, but also create a valuable new source of revenue is through the use of building energy management systems (BEMS).
The success of a business is defined by the strength of its management team. Because typical building service companies have a bottom-heavy business model—a concentration of unskilled labor delivering service at the bottom of the organization and a few managers at the top—it is even more critical for leadership to be well skilled.
“Social Media doesn’t work! It will never match print advertising and marketing in the building services industry.”
That was me about a year ago. When the social media craze first hit and Facebook and Twitter were being mentioned everywhere, I shrugged off the technology as childish and pointless. In fact, I didn’t even have a Facebook page until my wife insisted I stop being an “old man” and get one.