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The Exclusive Magazine for the Building Service Contracting Industry Since 1981
Advice on Marketing Your Janitorial Services

You’ve got a dedicated, hardworking staff ready to get to work, all the equipment necessary to do a top-notch job for the finest residential and commercial properties, and a dream to grow your janitorial business into a national franchise. You have all the right stuff; all you need now are customers. A few marketing tips can help you build a client base and grow your business.

Published in Newswire
Seize the Moment: Marketing Your Company Using Google’s ZMOT Strategy

Google's Zero Moment of Truth (ZMOT) is when a potential buyer picks up his or her laptop, smartphone, desktop computer, or tablet and starts searching for products and services. They educate themselves about their various options, which companies offer those options, and which business is most informative in their purchase decision.

Published in Sep/Oct 2013
Marketing Your Business in Tough Times

Many things change: economies, competition, customers’ needs and desires. What does remain constant is that the best way to generate new business, especially in a tough economy, is to service your existing customers well.

Published in Dec/Jan 2010
Customized Marketing Solutions— Receive More and Pay Less

BSCAI Affinity Partners provide custom-tailored marketing solutions at exclusive BSCAI member prices.

Published in Newswire
How Will the ‘Fiscal Cliff’ Affect Your Marketing?

With the “Fiscal Cliff” looming, what—if anything—should small businesses be doing to prepare? Investing in marketing and publicity right now can actually help you save money if and when we go over the edge in 2013.

Published in Newswire
Spartan Chemical Welcomes Cali Sartor as Director of Marketing

MAUMEE, OH. — NOVEMBER 20, 2012 — Spartan Chemical Company, a recognized leader in the formulation and manufacture of sustainable cleaning and sanitation solutions for the institutional and industrial market, today announced the appointment of Cali Sartor as director of marketing, effective October 29, 2012.

Published in Industry Releases
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