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Monday, 09 January 2012 15:19

Social Media - Google+ for Small and Medium Businesses

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It may not be clear to SMBs how Google+ is really different from the many other social media platforms out there or what it offers that they don’t, but traffic on Google+ is growing rapidly (it increased 55 percent in December) and is expected to reach 400 million by the end of 2012 (more than half that of Facebook). This article details five ways SMBs can get in on the action and what it can do for them, from simply creating a business page to tracking how their content spreads using the “View Ripples” function. In the current social media environment, SMBs can’t afford to neglect any platform or to assume that one is as good as the next.

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Lisa Kopochinski is an accomplished writer and editor with more than 20 years of journalistic experience. Her background includes working as a news anchor and reporter in television, radio and print. She has been in association trade publishing since 1987 and has written articles and edited numerous magazines, directories and newsletters for approximately 100 associations and industries across both Canada and the U.S.

Website: www.mediaedge.ca

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