You’ve got a dedicated, hardworking staff ready to get to work, all the equipment necessary to do a top-notch job for the finest residential and commercial properties, and a dream to grow your janitorial business into a national franchise. You have all the right stuff; all you need now are customers. A few marketing tips can help you build a client base and grow your business.
Google's Zero Moment of Truth (ZMOT) is when a potential buyer picks up his or her laptop, smartphone, desktop computer, or tablet and starts searching for products and services. They educate themselves about their various options, which companies offer those options, and which business is most informative in their purchase decision.