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The Exclusive Magazine for the Building Service Contracting Industry Since 1981
July 25, 2016

Marketing Matters, July 2016

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No matter what you call it, that necessary pit-stop in our day matters. Bathrooms provide a service, and in the US the standard of that service should be functional, efficient and clean. All of these terms are slightly subjective, however and in that ambiguity lies the breadth of this edition.

No matter what you call it, that necessary pit-stop in our day matters. Bathrooms provide a service, and in the US the standard of that service should be functional, efficient and clean. All of these terms are slightly subjective, however and in that ambiguity lies the breadth of this edition.

In the ‘Ozone Case Study’ and ‘Toxic Shock’ we took a good long look at what products and chemicals the leaders in the commercial sector are using and why. In my visit to UF I discovered demographic defining restroom facilities designed for Muslim prayer, dancers, transgender students, and nursing moms. In the upcoming years, as more and more buildings are constructed to accommodate the unique needs of individuals, commercial janitorial service providers will have to change their methods, accommodations and bid strategies.

Bathrooms matter to us as individuals. They are the one place we go at work that is private and quiet and they should be orderly. If they aren’t we notice. Michael Diamond, Managing Partner of AffinEco points that out in ‘Mirroring an Affinity for Clean.’ He laughed when I told him I wanted to feature him and 50/50 partner Paul Senecal in a bathroom feature article. “Saying AffinEco cleans bathrooms in this industry is like shopping for a car with four wheels,” he said. And he’s right. All commercial janitorial service providers have to clean bathrooms but it’s the details that matter. The who, what, when, where, why and how deserve a closer look because these spaces are so fundamental to the industry.

We step out of the restroom for just a moment and look at diversification in our Q&A, ‘Does Access Control Fit Your Current Business Model?’ Building Maintenance Service’s New York City business model has included bonus services since 1986 because they make sense. Due to the city’s tax on third party services which forced most real-estate companies to do the same, BMS offers a full range of services, beyond traditional commercial janitorial to include retail services, specialty environments, wood, stone and metal care, and security service.

The overall theme of this edition is bathrooms. Make no doubt about it. But, bathrooms are people rooms and as service providers we have to be sensitive to those who use them. Catering your bathroom service frequency, products, personnel, and strategy will help you win and keep customers.

Read 273 times Last modified on July 25, 2016

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