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Tuesday, 05 April 2016 10:03

Marketing Matters, March 2016

Written by Shannon J. Winslow-Claunch
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I am a big believer in giving credit when credit is due. In the case of Servicon I discovered—through their expertly crafted press releases which periodically land in my editor’s in-box—a reason to applaud their efforts.

I am a big believer in giving credit when credit is due. In the case of Servicon I discovered—through their expertly crafted press releases which periodically land in my editor’s in-box—a reason to applaud their efforts. Servicon makes a point of recognizing their new hires and those executives whom they promote. They find the value of honoring their professionals by disseminating that information to their peers and competitors. As a student of marketing practices and how they relate to the human condition, they got my attention. You can probably see the value that comes from staying connected to your own business community. I liked that and frankly, I wish I heard more about companies with the right stuff.

Upon investigating further, let’s just say I found several more aspects of the Servicon story that I could relate to and appreciate. To sum it up, I noticed pretty quickly in doing my research that they have become experts in capitalizing on opportunity. Founder, Richard Mahdesian noticed an unfulfilled niche and established a firm business model in 1973 when he opened his own cleaning company after retiring from the US Air Force.

And I, always a champion for my fellow-airman, was honored to tell his story and that of the manifestation of his dream…by design. Just like my own start in life, Mahdesian joined the Air Force and called California his first duty station. From there, he bloomed where he was planted, growing an empire that would become today’s preeminent facility provider for the aeronautic sector in The Golden State and beyond. I’m confident you will enjoy their story, broken down in a way you can use. Their four pillars of strategy are demonstrably Leadership, Planning, People, and Growth. Learn how these separate facets have culminated in-sync over the last forty-three years and translated into profitability and a highly regarded reputation amongst military leaders and in the communities they serve.

Shannon J. Winslow-Claunch
Editor, SERVICES Magazine
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www.servicesmag.org

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